New technology in the digital age has transformed the way humans communicate all around the globe. In Simplilearn’s video “Digital Marketing In 5 Minutes”, industry experts from a digital communications agency answer the question on everyone’s mind: what is digital marketing?
Digital marketing is the 21st century’s answer to traditional advertising in newspapers, fliers, TV, and radio. Nowadays, businesses can advertise digitally through a variety of channels, including search engines, websites, social media platforms, emails, and mobile applications. These channels give marketers the unique opportunity to better understand their audience and interact with a wider range of people, which helps to increase brand recognition and value.
A digital communications agency creates marketing campaigns to target new users based off their actions and preferences on the web. Not only does digital marketing open up a whole new world of opportunities to reach more people, but it’s also less expensive than traditional forms of advertising.
There are many different strategies and methods that go into successful digital marketing, including content marketing, search engine optimization, pay-per-click, social media marketing, email marketing, and affiliate marketing. The more businesses know about these methods, the more they can capitalize on the latest digital marketing trends and techniques.