Whether you’re opening a new business or are already an established professional, all roofing contractors are capable of making a number of marketing mistakes that could hinder success. Marketing your business is essential to attracting customers. In this video, a professional contractor discusses the five most common mistakes that roofing contractors make when marketing their businesses.
1. Poor name choices.
2. Using “Exteriors” in the name.
3. Selling too many products.
4. Not asking for good reviews.
5. Spending too much on paid advertisement instead of organic content marketing.
Considering these five mistakes, take stock of your business and determine if these are areas you can improve. While it’s not necessary for all roofing contractors to work with a professional marketing firm for their business to be successful, it is something to consider. Roofing contractors should be focused on providing their clients with the best possible results. However, hiring someone to take care of this part of your business could be best.
Marketing can be tricky, especially if you’re in a market saturated with roofing contractors. The items listed here may be things that are the furthest things from your mind when you’re working on a roof. If you’re determined to keep all elements of your business internal, try to set aside some time just to address these concerns. Help yourself stand out from competing roofing contractors by considering whether you’re making any of these five mistakes.